경영이념
Core values
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HonestyWe will put top priority on the health of the people by contributing to the use of the right agricultural materials and the production of the reliable food.
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InnovationWe will put emphasis on the development of products and technologies in line with rapidly changing agricultural environments and unforeseeable climate, and customized services for farmers.
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PeopleThrough professional and systematic employee training programs, we will raise the best agricultural experts and lead Korean agriculture with them.
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Vision
- We will become an icon of Korean agriculture that provides comprehensive services for the agricultural industry.
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Goal
- Korea first-class specialty fertilizer company
- Providing comprehensive solutions to realize optimized crop production
- Exporting Vita mineral-certified crops all over the world.
- The leading world market specialty fertilizer company.
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Core competencies
- COMPO EXPERT from Germany and the technology of BASF, the world's first-class chemical company
- MC Ferticom, Japan's top global company, and its technology
- EUROCHEM AGRO, a global chemical fertilizer company
- LEILI, China's leading seaweed fertilizer company
- Industry-academic research agreements with KAIST(Korea Advanced Institute of Science and Technology) / Chonnam National University / Chungnam National University, etc.
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Expertise
- Training of agricultural consultants for employees
- Possessing overseas advanced agricultural technology (Germany, Spain, Chile, Japan, etc.)
- Support of structured education and expertise for farmers (customized fertilization, diagnosis of disease and insect pest of crops, etc.)